Athens, From First Light to After Dark

Athens has a different energy in winter. The light softens, the pace of the city shifts, and dressing takes on a more effortless kind of elegance — polished, contemporary and naturally refined.

The Greek Designers Store follows the rhythm of a winter day in Athens through a curated selection of New In pieces by Greek designers, chosen to move seamlessly from the first coffee of the morning to plans after dark.

The day begins with tonal olive tailoring by CKONTOVA, creating a clean and contemporary silhouette. As the city gathers pace, bordeaux takes centre stage with the sophisticated three-piece suit by MALLORY THE LABEL, offering a confident approach to winter city dressing.

By afternoon, accessories come into focus. The Marina Raphael Luna Bag in Leopard adds character and texture to even the most minimal look, while the golden Ileana Makri Bubble Stardust Earrings bring just the right amount of light as the winter sun begins to set.

After dark, the mood becomes more sensual. Black satin, delicate lace, clean lines and statement jewelry create looks made for evenings in Athens — from an elegant dinner to spontaneous plans that continue well past midnight.

Olive for the morning, bordeaux for the city, leopard for the afternoon, and black with golden accents after dark.

A winter day in Athens, seen through the contemporary vision of Greek designers.

Discover the New In selection at The Greek Designers Store.